If you have not been to M4 on a Friday, it is one of busiest and most exciting places in the GTA to start the weekend.  Attendance consistently averages between 100-150 with special Friday nights drawing over 200 people.  For anyone who knows us, or who has been to the club on Friday they know these are true numbers and not a car count on the Gardiner Expressway. 

It is also a club where people come to play.  So if you are looking for a great night....Join us this Friday!

Couples, single women and single men are welcome. 

I am glad you mentioned a "car count" M4...I am going to pull that little snippet out of your post and say this about it...It applys to ALL the clubs...Car counts mean nothing to any club really...Here is what happens. A couple drives up to a club and they see (let's say) 5 cars in the parking lot or surrounding area...This couple then decide that club is dead and so, drive away...The problem with this? By driving away..there are still only 5 cars...not the 6 that there would have been had that couple gone into that club...No matter what club it is...if you do a "car count' and dismiss that club because it's dead..it will remain dead...because you drove away. See the problem?

I am beginning to think that people can not do math...and/or are incapable of having fun if club owners are not willing to spoon feed them "fun"...We have been in the LS for several years and have been to new clubs where it has been nearly empty (because they were new and unknown)...and we have been to established clubs that have been nearly empty (for whatever reason, be it the weather, time of year, other events in the area)...HOWEVER, we never failed to have fun, we always make our own good time, even if it's just been the two of us...and we have never been dependent on the club owners to show us a good time...it's up to the people to do that. Club owners simply supply the venue and the opportunity to do it...

I agree with PartyPants.  Number of guests cannot be done by a car count.  Many people use public transportation or cabs. My monthly bi swinger parties are in London and many guests use the bus and get lifts home as others leave.  There is also the drinking and driving issue.  This is why out of town guests sleep over in guest rooms.

Then again, "other events in the area" can also include the Hockey on TV.  There are many reasons.  I am surprised by how many out of town ladies at my parties come rushing in to check on the score when find the time.  Then again, my parties are bi and there is always someone there who wants to play.

"... have been to new clubs where it has been nearly empty (because they were new and unknown)...and we have been to established clubs that have been nearly empty (for whatever reason, be it the weather, time of year, other events in the area) ..."

http://www.bi-swinger.com

Our parties have the same issues as M4 in Toronto.  Every event is different.  People have only so much time to go out.